Dementia affects more than 55 million people worldwide, with a new case developing every three seconds. In Europe alone, nearly 10 million individuals are living with dementia. Most patients spend the majority of their time at home or in care facilities, where television is often used as a calming tool. However, traditional broadcasts with fast edits, sudden audio transitions, and complex narratives can increase confusion, anxiety, and agitation.
Menta was developed in response to this problem.
Menta is a multilingual streaming platform specifically designed for individuals living with dementia. It provides calm, predictable, and supportive content, carefully curated to minimize cognitive overload and eliminate triggering visual and auditory elements.
The platform currently offers:
• Over 2000 minutes of tailored video content
• Availability on Apple TV (tvOS), Android TV, and Web
• Voiceover options in English, Dutch, German, Turkish, and French
• Expert-led videos available in all five languages
In a focus group study conducted with 13 elderly individuals living with dementia, participants watched Menta for an average of 118 minutes, compared to 12 minutes of traditional television viewing. The study observed significantly longer attention spans and calmer emotional responses while using Menta.
Menta is not just another streaming service. It is designed to support caregivers and create a calmer daily environment for individuals living with dementia.
The platform is currently targeting the European market, with priority regions including the Netherlands, Germany, France, Turkey, and the United Kingdom.
More information is available at mentatv.com.
Company Name: Yooar Mobil Uygulamaları A.Ş.
Brand: Menta
Website: https://mentatv.com
Company Adress: Bebek Mah. Küçükbebek Cad. No:83 Beşiktaş / İstanbul
General Contact: [email protected]
Press Contact:
Orçun Arıcan
Email: [email protected]
Menta is a digital streaming platform designed specifically for people living with dementia and their caregivers. The platform aims to reduce cognitive overload caused by traditional television and provide a safer, calmer viewing experience.
The content library includes over 2000 minutes of nature-based videos, nostalgic content, and expert-guided educational material. All content is available in English, Dutch, German, Turkish, and French.
Menta is accessible via Apple TV, Android TV, and Web. The company's mission is to become a scientifically supported and scalable streaming model for dementia care across Europe.
Website: https://mentatv.com
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