K12 Online Tutoring Market Market
The global K12 online tutoring market is expected to grow significantly during the forecast period. Key drivers of the growth of the K12 online tutoring market include the rising importance of STEM education and growing job opportunities in STEM fields. K12 online tutoring is a form of microlearning that divides subjects into videos, text, infographics, and audio into limited bite-sized units. These short-term modules contain bite-sized teaching tasks, quizzes, games, and content delivery just in time for kids to quickly learn and grasp the concepts.
The rising popularity of microlearning is also fuelling the growth of the market. The ability to present topics in a concise way within a time-bound period has enabled students to grasp lessons easily leading to a surge in demand for the online tutoring market. Other factors serving as a catalyst for the growth of the market include coronavirus-induced lockdowns forcing governments and teachers to shift to online modes of education from conventional options and seamless delivery of quality education at the click of a button.
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Trends Influencing the Global Online Tutoring Market
The rising demand for STEM-related courses is fuelling the growth of the market:
Increasing job opportunities for STEM fields and growing demand for STEM courses are fueling the growth of the online tutoring market. Due to the rise in STEM-related competitive examinations, students must have a basic understanding of STEM education prior to attempting these competitive exams. Hence more students are now enrolling in online courses and tutoring sessions leading to a surge in the online tutoring space. The enrolment will increase further in the coming years thereby driving the growth of the K12 online tutoring market globally.
The rising popularity of online microlearning is contributing to the growth of the market:
Microlearning is the process of dividing large subjects into bite-sized learning modules consisting of short quizzes, games, and infographics so that the information is provided in a fun, interactive, and precise way for students to learn, interact and grasp the topics easily. This has led to the rising popularity of microlearning among end-users. This is further propelling the growth of the K12 online tutoring market globally and will rise further during the forecast period.
The presence of key market players and growing investments will further expand the growth of the online tutoring market.
Big market players such as Tutor Doctor, Sylvan Learning, Byjus, Chegg, and Vedantu, etc are looking to expand their geographical locations and are investing heavily in the online tutoring space in order to mark their significance across the online tutoring sector. Thus, the rising investments and development of various strategies of these big companies are accelerating the growth of the K12 online tutoring market and will continue to do so during the forecast period.
Covid 19 impact has given a huge boost to the growth of the online tutoring market:
The global online tutoring market received a huge thrust during the period of coronavirus outbreak. The market is gaining traction due to the rapidly changing circumstances forcing governments and schools to shift to the online education system. This has helped in preventing significant loss of education to scores of students during the covid induced lockdown. Also with school closures and government support for the education of students and availability of online learning systems in regional languages has further accelerated the growth of the K12 online tutoring market and will continue to expand rapidly during the forecast period.
K12 Online Tutoring Market Share Analysis
Top 3 largest players of K12 online tutoring, Gaotu Techedu Inc, Zhangmen Education Inc and K12 Inc, occupied around 15% in global market. Asia-Pacific occupied around 55% global share, followed by 20% for North America. In terms of age, K12 online for junior high school is the largest segment in global market, with a share around 30%, followed by 20% for high school. In terms of application, STEM course K12 online tutoring occupied around 20% share in global market.
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Online Tutoring Market Segmentation
By Type
• Pre-Kindergarten
• Kindergarten
• Primary School
• Junior High School
• High School
By Application
• STEM Courses
• Language Courses
• Other Courses
Key Companies
• Omega Learning Center
• The Tutoring Center
• GradePower Learning
• Huntington Learning Centers
• JEI Learning Centers
• Sylvan Learning
• Tutor Doctor
• Mathnasium Learning Centers
• Eye Level Learning
• Kumon
• Neworiental
• Tomorrow Advancing Life
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